In the past, business marketing was limited to a few options, including TV, radio, and print. Some of these options were costly and didn’t offer optimal coverage for marketing campaigns. Plus, it was impossible to track the performance and effectiveness of campaigns.
Digital marketing changed this, delivering different channels for marketing. It levelled the playing field for businesses, offering small and large businesses the same tools to target the same customer pool. Here is how you can take advantage of digital marketing to grow your business.
Pick the Most Relevant Social Media Platforms
Social media is a powerful marketing channel today, with over 4 billion users on different platforms. Averagely, a user spends 2 hours and 30 minutes on social media daily. Given these numbers, social media offers a perfect venue for growing your business.
You need to identify the most effective channels, and this depends on your products and target audience. Twitter and Facebook are usually the top pair for business. You can add Instagram if you sell clothes or you’re a restaurant. The goal is to use at least three platforms.
Optimize Your Website and Pages
Search engines like Google and Bing are the most prominent options for users, processing over 2 billion daily searches. Customers use these services to find businesses, products and services online, and you need to ensure your website and pages are discoverable online.
That’s possible with search engine optimization (SEO), which involves on-page and off-page optimization. You need to optimize your website, pages, content, and titles with keywords related to your business or products. You also need to build links — these efforts help to improve your rankings on search engines.
Improve Sales with Email Marketing
Email is the most popular form of communication online, and it’s a powerful marketing channel for digital and direct marketing campaigns. It allows you to share new products, sales, offers, and updates with customers.
You’ll need to build your email list through sign-up forms, contact pages, pop-ups, landing pages, and social media. Be sure to personalize your email messages and user call-to-actions (CTAs). Once you have a comprehensive email list, you can use it to update customers and share new offers.
Leverage Online Advertising
Online advertising offers several options for business owners, including social media, paid search, native, and display advertising. You can create a mix of different methods, depending on your target audience and the type of product or service you sell.
Pay-per-click (PPC) advertising is the most popular option. These ads appear on search engine results pages. Paid social ads show in social media feeds, while display ads appear on website pages and videos. Be sure to use several of these options for effective results.
Grow Your Business with Online Marketing
There’s so much more to digital marketing, with different channels and strategies. Digital marketing allows small and large businesses to explore various techniques to build traction, attract customers and build their brands. Hopefully, this post shares some options you can use to drive business growth.